Every society has their own version of witches.

The witch is often portrayed as a woman thought to have supernatural powers, perhaps those of dark and evil magic.

The conceptual branding of this beverage takes a different point of view, celebrating witches as cute and loveable characters brewing up your new favorite sparkling soda.

The concept of witches is tied to this drink's series by conjuring up the idea that each can contains special ingredients from the witches' brew that will make one uplifted and content.
In this packaging design set, I skillfully blend culture, design, and an element of fun. I passionately crafted unique logo designs, infused with captivating illustrations created by hand. By meticulously rendering these elements, I created visually engaging packaging that resonates with adults, adding a touch of playfulness to their experience.